1. Who We Are
B. Luxe Digital, LLC operates bluxedigital.com and the EquitAI family of domains (equitai.solutions, equitai.cloud, equitai.pro, equitai.blog, equitai.agency). This policy describes how we collect, use, and protect your personal information across all our properties.
Contact: admin@bluxedigital.com | Baltimore, Maryland, USA
2. Information We Collect
Information You Provide
- Account Information — Name and email address when you register for an API key or create an account
- Purchase Information — Billing details processed securely through Stripe (we never store your full credit card number)
- Contact Information — Name, email, and message content when you use our contact forms
- Newsletter — Email address when you subscribe to our mailing list
Information Collected Automatically
- Usage Data — Pages visited, time on site, referral source
- Device Information — Browser type, operating system, screen size
- API Usage — Endpoints called, frequency, response times (for API subscribers)
- Cookies — Essential cookies for site functionality; analytics cookies with your consent
3. How We Use Your Information
- Deliver Products — Process purchases, provide access to digital products and API services
- Communicate — Send purchase confirmations, product updates, and support responses
- Improve Services — Analyze usage patterns to improve our products and website
- Marketing — Send newsletters and promotions (only with your explicit consent; unsubscribe anytime)
- Legal Compliance — Meet tax, accounting, and regulatory requirements
4. How We Protect Your Information
- All data transmission is encrypted via SSL/TLS (HTTPS)
- Payment processing is handled by Stripe (PCI DSS Level 1 certified)
- API keys are hashed before storage — we cannot see your key after issuance
- Database access is restricted to authorized personnel only
- Regular security reviews and updates
5. Data Sharing
We do not sell your personal information. We share data only with:
- Stripe — Payment processing (governed by Stripe's Privacy Policy)
- Email Service Provider — To deliver newsletters and transactional emails
- Analytics — Anonymized usage data for site improvement
- Legal Requirements — When required by law, court order, or to protect our rights
6. Your Rights
You have the right to:
- Access — Request a copy of the personal data we hold about you
- Correct — Update inaccurate or incomplete information
- Delete — Request deletion of your personal data
- Opt Out — Unsubscribe from marketing emails at any time
- Export — Receive your data in a portable format
To exercise any of these rights, email us at admin@bluxedigital.com. We will respond within 30 days.
7. Cookies
Essential Cookies: Required for site functionality (login sessions, shopping cart). Cannot be disabled.
Analytics Cookies: Help us understand how visitors use our site. You can opt out via your browser settings or our cookie consent banner.
We do not use advertising or tracking cookies.
8. Data Retention
- Account Data — Retained while your account is active, deleted within 90 days of account closure
- Purchase Records — Retained for 7 years for tax and legal compliance
- API Usage Logs — Retained for 12 months, then anonymized
- Marketing Data — Retained until you unsubscribe
9. Children's Privacy
Our commercial products are not directed at children under 13. We do not knowingly collect personal information from children. Our EquitAI educational programs for K-8 students are governed by separate policies compliant with COPPA and FERPA.
10. California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, request deletion, and opt out of sale (we do not sell personal information).
11. Changes to This Policy
We may update this policy from time to time. Changes will be posted here with an updated date. Material changes will be communicated via email to registered users.
12. Contact
Questions about privacy? Contact us:
B. Luxe Digital, LLC
Email: admin@bluxedigital.com
Website: bluxedigital.com